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Principles of Marketing for a Digital Age (Third Edition)
Paperback
ISBN13: 9781036201098
Publisher: Sage Publications Ltd
Published: Dec 31 2025
Pages: 496
Weight: 1.94
Height: 1.00 Width: 7.44 Depth: 9.69
Language: English
Fully updated, the Third Edition of this award-winning essential guide to marketing brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
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