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Principles and Practice of Social Marketing

Principles and Practice of Social Marketing

Paperback

ManagementMarketing

ISBN10: 052116737X
ISBN13: 9780521167376
Publisher: Cambridge University Press
Published: Oct 28 2010
Pages: 526
Weight: 2.45
Height: 1.00 Width: 7.40 Depth: 9.60
Language: English
Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.

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