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Pricing: The Third Business Skill: Principles of Price Management
Paperback
ISBN13: 9789082069303
Publisher: Createspace
Published: Jul 1 2013
Pages: 226
Weight: 0.68
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
Introduction and Overview of Pricing
- You can read this book beginning to end in one go, and not get bored by it because it is easy to understand, dives deep and examples are really well done. --- Rickard Andreasson (Head of Global Pricing)
- Pricing: The Third Business Skill Bestseller is the No. 1 Business Pricing Book --- Pulptastic.com (300 million unique visitors)
- Pricing: The Third Business Skill is one of the best books on pricing --- Olaf Kowalik, product bookshelf
After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away!
- Pricing: The Third Business Skill The best-written book I've ever read on Pricing. Although the topic is complex, this book concisely clarifies the main questions about pricing and revenue management. Even with 9 years in the area, this book helped me to get back to basics, bringing didactic examples that helped in internal communication. --- Felipe Sant'Anna (Pricing Manager)
- What I really like about the book is the way in which it's written. Pricing is seen by a lot of people as a complex subject because it has so many dimensions. The book has captured very clear, it makes pricing really clear. --- Erik Brentjens (Marketing Manager)
- I saw the connection with my own experience. The book puts everything together and it's a go to - a handbook forever. EJ's principles, I imagine, will not change so much in the future in spite of the speed of business innovation. --- Nishant Kanneganti (Entrepreneur)
- EJ's book is so complete. The 12 C's for price drivers and the three layers for pricing research are frameworks which define every part of the profession. The book has a lot of examples, which I have been using for all my projects. ---Herman Mentink (Marketing and Pricing Consultant)
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