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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pricing Is Human: A First Principle for Leading High-Performing Organizations

Pricing Is Human: A First Principle for Leading High-Performing Organizations

Hardcover

Series: Business Guides on the Go

ManagementMarketing

Publisher Price: $44.99

ISBN10: 3032336643
ISBN13: 9783032336644
Publisher: Springer
Published: Aug 1 2026
Pages: 183
Weight: 0.89
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English
Pricing is a people business. What a company charges, whom it charges, when it holds firm and when it walks away: these are human decisions, shaped by judgment, incentives, conflict, and culture long before any model runs. And yet pricing rarely has a seat at the top table. It affects everyone but is owned by no one. Too often it is reduced to a technical exercise, or in the worst cases, guesswork.

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