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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally

Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally

Paperback

Marketing

ISBN13: 9798328878418
Publisher: Independently Published
Published: Jun 19 2024
Pages: 48
Weight: 0.17
Height: 0.10 Width: 6.00 Depth: 9.00
Language: English
This book dives into advanced pricing for tech and service businesses. It argues for setting prices based on customer value, not just costs. Understanding customer needs and market trends is crucial for success's sustainability. For complex solutions, the book explores value stacking to price each element based on its impact.

Competitive intelligence and strategic positioning are also covered, along with pricing models like subscriptions and freemium. Upselling and cross-selling are included to maximize customer value. The book offers a decision process of intelligent pricing to win more deals.

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Sunn, Stephan

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Marketing