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Preparing Effective Business Plans: An Entrepreneurial Approach
Paperback
Series: Pearson Entrepreneurship
ISBN13: 9780133506976
Publisher: Pearson
Published: Mar 5 2014
Pages: 288
Weight: 0.65
Height: 0.40 Width: 6.00 Depth: 8.90
Language: English
- Focus on the Front End of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
- Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
- Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
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