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Practical Corporate Planning
Paperback
Series: Routledge Library Editions: Management
ISBN13: 9781138564244
Publisher: Routledge
Published: Oct 29 2019
Pages: 446
Weight: 1.14
Height: 0.91 Width: 5.50 Depth: 8.50
Language: English
In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.
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