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PR Strategy and Application: Managing Influence
Paperback
AccountingMarketingGeneral Sociology
ISBN13: 9781405144087
Publisher: John Wiley & Sons
Published: Aug 21 2009
Pages: 370
Weight: 1.67
Height: 0.70 Width: 7.40 Depth: 9.60
Language: English
- Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
-
Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR
Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships
Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders
Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships
Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs
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