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612-822-4611
Power in Business Relationships: Dynamics, Strategies and Internationalisation

Power in Business Relationships: Dynamics, Strategies and Internationalisation

Hardcover

Series: Routledge Focus on Business and Management

ManagementMarketing

ISBN10: 0367549921
ISBN13: 9780367549923
Publisher: Routledge
Published: Jul 8 2022
Pages: 118
Weight: 0.66
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English

Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character.

As a complex construct, inter-firm power is treated as a matter of perception as well as in terms of total and relative power. The book analyses extensively the issue of power asymmetry with its dynamics and its consequences for business-to-business (B2B) relationships, particularly analyzing the dynamic mechanism of power. Various theoretical domains or research streams regarding managing an asymmetrical business relationship by the weaker partner are also examined. Based on the studies of other scholars as well as on the authors' own research, this book shows how weaker suppliers or buyers deal with high-power partners in business relationships and the approaches of more powerful parties to asymmetrical relationship development. Additionally, the book presents the specific nature of power in international B2B relationships, including its connection to culture and conflict, as well as how to handle power in managing export performance within international B2B relationships.

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