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Teoria da Dissonância Cognitiva: Um Guia da Psicologia Festingeriana
Paperback
Series: Teorias Da Psicologia, Book 10
Publisher: Dan Biscayne
Published: Aug 20 2026
Pages: 240
Weight: 0.62
Height: 0.51 Width: 5.50 Depth: 8.50
Language: Portuguese
Por que às vezes nos apegamos a crenças mesmo quando as evidências provam que estão erradas? Por que justificamos escolhas das quais nos arrependemos ou racionalizamos comportamentos que contradizem nossos valores? Essas questões estão no cerne da dissonância cognitiva - um fenômeno psicológico que revela os esforços notáveis, e muitas vezes inconscientes, da mente para manter a harmonia interna.
A teoria da dissonância cognitiva, introduzida por Leon Festinger em 1957, marcou um ponto de virada em nossa compreensão do comportamento humano. Ela propôs que a inconsistência entre nossos pensamentos, crenças ou ações cria desconforto psicológico e que somos impulsionados - muitas vezes irracionalmente - a resolver esse desconforto. As implicações dessa ideia simples são vastas. Da polÃtica aos relacionamentos, da publicidade à religião, a dissonância cognitiva molda a maneira como interpretamos a realidade e construÃmos nosso senso de identidade.
Este livro explora a fundo a teoria da dissonância cognitiva - não apenas através de seu desenvolvimento histórico e fundamentos experimentais, mas também através de sua relevância para a vida cotidiana. Ele se baseia em estudos clássicos e pesquisas contemporâneas, conectando a teoria psicológica aos dilemas do mundo real que enfrentamos diariamente: conflitos morais, mudanças de identidade, dinâmicas de grupo e as justificativas que usamos para preencher a lacuna entre quem somos e quem achamos que deverÃamos ser.
Você não precisa de um conhecimento profundo de psicologia para se envolver com este livro. O que você precisa é de curiosidade - sobre a mente humana, sobre por que pensamos da maneira que pensamos e sobre as forças sutis que moldam nossas escolhas. Minha esperança é que esta exploração da dissonância cognitiva desafie suas suposições, aguce sua autoconsciência e ofereça uma compreensão mais profunda do que significa ser humano em um mundo cheio de contradições.
Vamos começar.
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