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Preçologia: A arte de criar valor que o mundo chamou de Pricing
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ISBN13: 9798292135890
Publisher: Independently Published
Published: Jul 14 2025
Pages: 124
Weight: 0.39
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Portuguese
Publisher: Independently Published
Published: Jul 14 2025
Pages: 124
Weight: 0.39
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Portuguese
Vivemos em um mundo onde o preço já não é apenas um número na etiqueta. Ele é estratégia, percepção, posicionamento. Em Preçologia, o Prof. Dr. Ricardo Fernandes revela os segredos por trás da ciência que move as decisões de consumo, lucros de empresas e valor de marcas: o Pricing. Este livro não é apenas sobre precificar. É sobre criar valor real e fazer o mercado reconhecê-lo. É sobre transformar a forma como você - empresário, gestor, profissional ou curioso - entende o dinheiro que entra e o valor que entrega. É uma obra que conecta economia comportamental, inteligência comercial, marketing estratégico e psicologia de consumo de forma leve, acessÃvel e profundamente prática. Em um mundo saturado de produtos e serviços, o preço é a nova linguagem do valor. Quem domina o Pricing, domina o jogo dos negócios. Empresas que ignoram essa ciência deixam bilhões na mesa. As que dominam, crescem, lucram e lideram mercados. O Prof. Dr. Ricardo Fernandes, uma das maiores autoridades em Pricing do Brasil e fundador da Associação Brasileira de Pricing, traz décadas de experiência traduzidas em ideias simples, exemplos reais e ensinamentos aplicáveis desde microempresas até multinacionais. Ele mostra como é possÃvel sair da guerra de preços e entrar na guerra de percepção de valor - e vencer. Preçologia é mais do que um livro. É uma virada de chave.
Para quem deseja entender como o mundo precifica.
Para quem quer parar de vender pelo menor preço e começar a vender pelo maior valor.
Para quem deseja transformar preço em lucro, valor em vantagem competitiva e conhecimento em poder. Se você é dono de negócio, gestor comercial, profissional de marketing, de vendas ou simplesmente deseja entender por que pagamos o que pagamos e como isso influencia tudo ao nosso redor - este livro é leitura obrigatória. O futuro pertence a quem entende de Pricing.
E esse futuro começa agora, nas páginas de Preçologia.
Para quem quer parar de vender pelo menor preço e começar a vender pelo maior valor.
Para quem deseja transformar preço em lucro, valor em vantagem competitiva e conhecimento em poder. Se você é dono de negócio, gestor comercial, profissional de marketing, de vendas ou simplesmente deseja entender por que pagamos o que pagamos e como isso influencia tudo ao nosso redor - este livro é leitura obrigatória. O futuro pertence a quem entende de Pricing.
E esse futuro começa agora, nas páginas de Preçologia.
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