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O Beabá Das Promoções Comerciais: Estratégia, Governança e Inteligência Artificial para o Sucesso de Campanhas Promocionais
Paperback
Series: Marketing Promocional E Gestão Por Inovação
Investing & FinanceManagementMarketing
Publisher: Independently Published
Published: Apr 21 2026
Pages: 120
Weight: 0.33
Height: 0.25 Width: 5.50 Depth: 8.50
Language: Portuguese
- Como utilizar gatilhos de urgência e o efeito do grátis sem ferir o Código de Defesa do Consumidor e as diretrizes de proteção infantil (CONANDA).
- A matriz de decisão para planejar e executar Sorteios, Vale-Brindes, Concursos e mecânicas de Compre e Ganhe.
- O cálculo do verdadeiro Custo Total da Promoção (CTP), CAC promocional e as métricas para comprovar o crescimento incremental.
- A nova fronteira da área: como a Inteligência Artificial está transformando a gestão de riscos e democratizando a expertise promocional.
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