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Muito Além do Lucro: O Modelo de Negócio que Muda Pessoas, Cidades e Vidas
Paperback
Publisher: Independently Published
Published: Aug 12 2025
Pages: 88
Weight: 0.28
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
Neste livro, Fernanda Romualdo Rodrigues revela os bastidores de uma trajetória rara: a de uma empreendedora que ousou transformar três setores altamente exigentes - saúde, bem-estar e indústria - com uma mesma convicção inabalável: negócio bom é aquele que muda vidas.
De um consultório odontológico com mais de 12 mil atendimentos, passando pela fundação de uma academia modelo no interior de Minas, até a reestruturação de uma das maiores fábricas de cachaça artesanal do Brasil, Fernanda mostra que é possÃvel combinar gestão de alto desempenho com propósito real.
Ao longo dessas páginas, ela compartilha decisões estratégicas, dilemas reais, lições de liderança e os princÃpios por trás de seu modelo de negócio - um modelo que não se contenta com métricas de lucro, mas que mede o sucesso pelo impacto gerado na vida das pessoas e no desenvolvimento das comunidades.
Para quem deseja empreender com sentido, liderar com coragem e deixar um legado que vai além do caixa, Muito Além do Lucro é leitura essencial.
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