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Key Account Management: Acelere O Crescimento de Sua Empresa Através de Um Poderoso Programa de Gestão de Key Accounts
Paperback
ISBN13: 9786500569247
Publisher: Great Books
Published: Dec 15 2022
Pages: 250
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: Portuguese
Este livro transforma a teoria em algo prático, desmistifica alguns conceitos de gerenciamento e traz para o dia a dia de negócios uma metodologia simples, com exemplos claros, que podem ser aplicados pelas empresas dos mais variados segmentos de mercado. Linguagem direta, descontraÃda e cheia de conteúdo, cativa e prende o leitor. Aponta, ilumina e encurta o caminho para os profissionais, dos iniciantes aos mais experientes, rumo ao sucesso. Transformador!
Negócios, Gestão, Vendas, Marketing, Relacionamento com Clientes, Gestão de Key Accounts.
Público-Alvo:
Gestores, lÃderes, profissionais de vendas, marketing e Relacionamento com Clientes.
Propósito: Indicado para profissionais e gestores de negócios e empresas para a Gestão de Clientes-Chave (Key Account Management). Apresenta conceitos, orientações, o processo e as ferramentas para a criação e administração de um Programa KAM, com sucesso. Como diferencial, enriquece a teoria com um prático guia passo a passo, com exercÃcios nas diversas etapas de desenvolvimento do projeto. Autor
Diretor Executivo da Scoppo Consulting. Executivo com mais de 30 anos de experiência em empresas multinacionais e nacionais, no Brasil, América Latina e Estados Unidos. Formação em Engenharia QuÃmica/UNICAMP, Análise de Sistemas/USF, Especialização em Marketing e Negócios/ESPM, certificação internacional como Black Belt, metodologia Lean Six Sigma. Trabalhou em diversas empresas como Alcoa, Ripasa Papel e Celulose, Astra Plásticos, Artecola QuÃmica e 3M. É consultor e palestrante nas áreas de Vendas e Marketing, Planejamento Estratégico e Business Intelligence, Gestão de Key Accounts(R) e Inovação.
É coautor do livro Felicidade Ilimitada, Negócios Sustentáveis, publicado em 2020 e Empresas na UTI, publicado em 2023.
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