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Inteligência Organizada: Como decisões inteligentes transformam dados em valor
Paperback
Business GeneralManagementMarketing
Publisher: Independently Published
Published: Aug 2 2026
Pages: 222
Weight: 0.60
Height: 0.56 Width: 6.00 Depth: 9.00
Language: Portuguese
Taylor organizou o trabalho. Fayol organizou a administração. Drucker organizou os objetivos. Kotler ensinou as empresas a olhar para fora. Simon demonstrou que administrar é, antes de tudo, decidir. Fader provou que nem todo cliente é igual.
Nenhum deles respondeu à pergunta que define o nosso tempo: por que organizações com os mesmos dados, a mesma tecnologia e profissionais igualmente competentes percebem, decidem e aprendem de maneiras tão diferentes ?
Este livro propõe que a resposta está nas conexões. Entre perceber e compreender. Entre compreender e decidir. Entre decidir e executar. Entre executar e aprender. É nessas passagens que a inteligência de uma empresa se realiza ou se perde, e quase sempre ela se perde justamente ali, sem que nada nos números denuncie o processo.
INTELIGÊNCIA ORGANIZADA reúne trinta e oito capÃtulos que vão da herança clássica da Administração à s patologias cognitivas que adoecem empresas competentes, do modelo de maturidade ao método de implementação em ciclos de noventa dias.
O que você encontra neste livro- As quatro capacidades cognitivas de toda organização: perceber, julgar, priorizar e aprender
- O ciclo completo que transforma sinal em compreensão, compreensão em decisão e decisão em valor
- Catorze patologias que explicam por que empresas com excelentes recursos decidem mal
- Um modelo de maturidade em oito dimensões e cinco nÃveis, aplicável a diagnóstico real
- Um método de implementação e oito instrumentos práticos de uso imediato
- O papel da Inteligência Artificial como amplificador, e o que ela nunca substituirá
- Vinte e duas proposições formuladas para serem testadas, criticadas ou refutadas
O livro termina expondo os próprios limites, as crÃticas que deve enfrentar e uma agenda de pesquisa. Não por modéstia retórica: uma teoria da aprendizagem que se recusasse a aprender negaria o seu fundamento.
Para executivos, conselheiros, gestores, consultores, pesquisadores e estudantes de Administração que desconfiam de que o problema da sua organização não é falta de informação.
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