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Gestão Estratégica e Inovação no Varejo: Lições de Liderança, Sustentabilidade e Transformação Digital
Paperback
Publisher: Independently Published
Published: Feb 5 2025
Pages: 132
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Portuguese
Neste livro, Carlos Trevisan Junior compartilha sua ampla experiência acumulada ao longo de mais de 25 anos de atuação no varejo e na gestão empresarial. A obra aborda de forma prática e estratégica como lÃderes e organizações podem enfrentar os desafios do mercado moderno, promovendo a transformação digital e a sustentabilidade como pilares fundamentais para o sucesso.
Com estudos de caso reais, incluindo a implementação do primeiro marketplace em shopping centers no Brasil e projetos inovadores de eficiência operacional, o autor explora conceitos essenciais para liderar mudanças e impulsionar resultados. Além disso, Carlos apresenta insights sobre como alinhar inovação tecnológica e gestão estratégica para criar valor duradouro tanto para empresas quanto para consumidores.
Este livro é uma leitura indispensável para gestores, empreendedores e profissionais que desejam transformar suas práticas de negócio, explorar tendências do mercado global e se destacar em um ambiente cada vez mais dinâmico e competitivo. Mais do que um guia, Gestão Estratégica e Inovação no Varejo é um convite para liderar o futuro com visão, estratégia e propósito.
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