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Gestão Compartilhada do Canal Indireto: A Metodologia Validada que Alinha Indústria e Distribuidor para o Crescimento Sustentável
Paperback
ISBN13: 9786501576077
Publisher: Jean Carvalho de Almeida
Published: Jul 15 2025
Pages: 134
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
A obra detalha sete ferramentas essenciais para alta performance: Análise SWTO (Forças, Fraquezas, Oportunidades, Ameaças e Tendências), Diagrama de Ishikawa (Espinha de Peixe), Matriz de Correlação (Impacto x Esforço), Brainstorming Estruturado, 5W2H, Ciclo PDCA (Plan-Do-Check-Act), e Inteligência Artificial (IA) Comercial. Essas ferramentas são aplicadas em uma rotina estruturada de quatro nÃveis: Comitê Mensal (Estratégico), Check-in Semanal (Tático), Rota de Campo (Operacional) e Planos de Ação (Correção ContÃnua).
A eficácia da GCCI é comprovada por casos reais de transformação, como o da Garoto Distribuidor no PiauÃ, que, sob essa metodologia, expandiu de 1.000 para 3.000 PDVs ativos e aumentou as vendas de biscoitos em 12 vezes, de 5 para 60 toneladas/mês, resultando no reconhecimento global Chairman's Ring of Honor em 2017. O livro enfatiza que a adaptabilidade e a transformação cultural são cruciais para o sucesso, onde a gestão se torna o DNA da empresa e não apenas um projeto pontual.
Gestão Compartilhada do Canal Indireto é um guia prático para lÃderes e empresários que buscam uma transformação real em seus canais de distribuição, oferecendo uma metodologia testada e comprovada para construir parcerias estratégicas, otimizar a execução no ponto de venda e alcançar o crescimento sustentável.
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