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Conceito da Estratégia do Oceano Azul: Alcançar o sucesso através da inovação e tornar a concorrência irrelevante
Paperback
ISBN13: 9782808065825
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 38
Weight: 0.10
Height: 0.08 Width: 5.06 Depth: 7.81
Language: Portuguese
Compreender o essencial do Conceito de Estratégia do Oceano Azul em apenas 50 minutos com este livro prático e conciso. A Estratégia do Oceano Azul é um conceito que foi desenvolvido por W. Chan Kim e Renée Mauborgne e combina estratégia, marketing e inovação. A estratégia redefine o método clássico de representação de estratégias de desenvolvimento e encoraja as empresas a utilizar a inovação de valor para se libertarem da multidão. Este livro irá proporcionar-lhe uma introdução útil à Estratégia do Oceano Azul e familiarizá-lo com os conceitos de 'oceanos azuis' e 'oceanos vermelhos', encorajando-o a olhar para os negócios sob uma nova perspectiva. Contém também estudos de casos da vida real, informações sobre as deficiências da ferramenta, incluindo a sua falta de coesão, e uma introdução a modelos relacionados, tais como os conceitos apresentados por Michael E. Raynor e Clayton M. Christensen no seu primeiro livro.
Sobre o Conceito de Estratégia do Oceano Azul: A Estratégia do Oceano Azul é um conceito que visa distanciar um negócio da concorrência e garantir um melhor desempenho. Introduz os conceitos de oceanos azuis, que são mercados não desenvolvidos e maduros para exploração, e oceanos vermelhos, que são mercados que já estão saturados. A estratégia aconselha a deixar estes oceanos vermelhos para os mares mais rentáveis dos oceanos azuis. Neste livro, descobrirá como a Estratégia do Oceano Azul pode ajudar a sua empresa a identificar mercados inexplorados, aprender a explorá-los melhor, e utilizar os seus resultados para desenvolver a sua empresa num novo espaço estratégico. Uma explicação clara dos benefÃcios e potenciais inconvenientes do método, uma discussão de um estudo de caso prático, e uma introdução a modelos relacionados dar-lhe-ão as ferramentas de que necessita para adaptar a sua abordagem à sua situação.
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