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A.M.P.: A Fórmula Secreta Para Amplificar A Sua Marca E Conquistar Os EUA
Paperback
Series: A.M.P.: Assessment, Mindset, and Positioning
Publisher: Independently Published
Published: Nov 28 2024
Pages: 110
Weight: 0.47
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
Este livro é um guia essencial para marcas brasileiras que desejam expandir com sucesso para o mercado dos Estados Unidos. Baseado na metodologia A.M.P. - Assessment, Mindset, and Positioning (Avaliação, Mentalidade e Posicionamento) - criada por Valter Klug, fundador e CEO da Samba Rock, o livro oferece estratégias práticas e insights profundos para transformar desafios em oportunidades.
A jornada começa com a Avaliação (Assessment), ajudando as marcas a identificar suas forças, fraquezas e oportunidades ocultas no mercado americano. Em seguida, explora a importância de adotar uma Mentalidade (Mindset) inovadora e ágil, indispensável para se adaptar ao competitivo ambiente dos EUA. Finalmente, o livro mergulha no Posicionamento (Positioning), orientando as empresas a encontrarem seu diferencial único e comunicá-lo de forma eficaz.
Com estudos de caso inspiradores, exercÃcios práticos e ferramentas testadas, este livro é mais do que um manual; é um plano estratégico para construir uma marca sólida, se conectar com o público certo e conquistar espaço em um dos mercados mais desafiadores e promissores do mundo.
Se você está pronto para amplificar sua marca e conquistar os EUA, este livro será seu guia indispensável.
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