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A Arte Operacional: Metodologia militar aplicada ao seu empreendimento
Paperback
ISBN13: 9786500989953
Publisher: Publicado Independentemente
Published: May 1 2024
Pages: 120
Weight: 0.29
Height: 0.25 Width: 5.25 Depth: 8.00
Language: Portuguese
Por conta da necessária integração de todo o conhecimento, das experiências e das habilidades humanas, a guerra se torna um referencial para os empreendedores no tocante à arte de colocar tamanha complexidade de variáveis para funcionar de forma integrada e eficaz.
Desde os pensamentos de Sun Tzu, em sua obra-prima A Arte da Guerra, até as mais recentes metodologias de planejamento estratégico e operacional, as empresas se valem das ferramentas militares de apoio à decisão e de controle para otimizarem os seus planejamentos e a condução dos negócios.
Podemos afirmar que não existe maior empresa que uma organização que conduz um empreendimento complexo como a guerra (Forças Armadas).
Diante da complexidade e da incerteza da guerra, emergem alguns questionamentos fundamentais:
- como elaborar e executar o planejamento de algo que ainda não pode ser plenamente testado antes de acontecer (cada guerra somente acontece uma única vez)?
- como interligar de forma eficaz nÃveis tão distintos como o polÃtico, o estratégico, o operacional e o tático?
- como traduzir aos planejadores e executantes o entendimento daquilo que a polÃtica determinou como objetivos da guerra e como limitações ao combate?
- como dar forma real (operacionalizar) no campo de batalha a tudo que se planejou de maneira conceitual no papel?
Certamente, essas simples perguntas já reforçam, mais uma vez, a forte relação entre o empreendimento militar e o empresarial.
Sabemos que muitas empresas vivenciam a dificuldade de fazer com que a visão polÃtica e as estratégias definidas pela alta direção sejam traduzidas pelos executantes em ações reais e concretas. Muito do que foi pensado e cuidadosamente planejado perde-se no caminho por falta de uma ferramenta metodológica que una os nÃveis polÃtico e estratégico (nÃveis de visão dos rumos da empresa) ao nÃvel tático (nÃvel de execução, chão de fábrica). Essa união deve ser feita no que é chamado o nÃvel operacional e a ferramenta faltante é suprida pela metodologia de operacionalização das estratégias, chamada de arte operacional.
A arte operacional é a capacidade intelectual e afetiva de elaborar um planejamento conceitual para colocar as estratégias em prática. Em suma, a arte operacional pega as estratégias e cria ações que devem ser feitas para que essas mesmas estratégias sejam concretizadas.
O planejamento conceitual, que é elaborado por meio da arte operacional, é o que deve orientar os diversos setores da empresa a traçarem seus planos de ação táticos (planos de execução detalhados) de forma a que as ações de execução estejam plenamente alinhadas às estratégias.
Assim, este livro se propõe a oferecer ao empreendedor e aos lÃderes empresariais uma ferramenta calcada nas mais modernas metodologias de planejamento militar para que as estratégias sejam operacionalizadas de forma concreta e tragam os resultados esperados.
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