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A arte da Gestão Comercial: Estratégia, dados e empatia para vender na nova economia
Paperback
ISBN13: 9786529002275
Publisher: Sabhia
Published: Mar 24 2026
Pages: 142
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Portuguese
Vender nunca foi apenas sobre produto - é sobre estratégia, posicionamento e adaptação constante.
Em Gestão Estratégica de Vendas, você mergulha em um cenário dinâmico onde comportamento do consumidor, tecnologia e inovação redefinem diariamente as regras do mercado. Este livro é um guia essencial para profissionais que desejam sair da improvisação e assumir uma postura estratégica diante dos desafios comerciais contemporâneos.
Ao longo das páginas, você encontrará reflexões práticas sobre planejamento de vendas, liderança comercial, métricas de desempenho, construção de equipes de alta performance e adaptação ao novo cenário econômico. Mais do que técnicas isoladas, a obra apresenta uma visão sistêmica que conecta estratégia, execução e resultados sustentáveis.
Ideal para gestores, lÃderes comerciais, empreendedores e profissionais que desejam elevar seu nÃvel de atuação, este livro oferece insights claros e aplicáveis para transformar vendas em crescimento consistente.
Porque, no mercado atual, quem vende melhor não é quem fala mais - é quem planeja, analisa e executa com inteligência estratégica.
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