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A Análise SWOT: Uma ferramenta chave para o desenvolvimento de estratégias empresariais
Paperback
ISBN13: 9782808065801
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 36
Weight: 0.10
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Portuguese
Compreender o essencial da análise SWOT (também conhecido como método SWOT) em apenas 50 minutos com este livro prático e conciso. SWOT significa força, fraqueza, oportunidades e ameaças; estes são os factores que têm um impacto no crescimento de uma empresa e devem ser tidos em conta na tomada de decisões estratégicas e na elaboração de planos de negócios. A análise SWOT permite assim aos utilizadores identificar os factores internos e externos que são susceptÃveis de ter um efeito no seu negócio. Este livro fornecerá uma introdução útil aos factores que podem afectar o crescimento da sua empresa, incluindo o ambiente competitivo, ambiente regulador e clima económico, bem como os seus próprios recursos financeiros, estratégia de marketing e polÃtica de inovação. Para além de aprender a identificar estes factores utilizando a análise SWOT, considerará estudos de casos da vida real, descobrirá as deficiências da ferramenta, incluindo o seu custo, e aprenderá sobre modelos relacionados, tais como as cinco forças de Porter.
Sobre a análise SWOT: A análise SWOT é uma ferramenta poderosa para as empresas que procuram identificar os factores internos e externos que podem ter um efeito no seu desenvolvimento. Foi um dos primeiros modelos a considerar o ambiente externo de uma organização em vez de se concentrar apenas no planeamento estratégico, e é agora frequentemente utilizado em departamentos de marketing ou como instrumento de tomada de decisão. A sua força reside na sua simplicidade, e fornece resultados claros que podem ser facilmente comunicados a uma série de intervenientes. Neste livro, descobrirá como a análise SWOT o pode ajudar, aprenderá a identificar os pontos fortes, fracos, oportunidades e ameaças que podem afectar a sua empresa, e utilizará os seus resultados para desenvolver uma estratégia empresarial coerente e eficaz. Uma explicação clara dos benefÃcios e potenciais inconvenientes do método, uma discussão de um estudo de caso prático, e uma
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