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Places: Identity, Image and Reputation

Places: Identity, Image and Reputation

Hardcover

Business GeneralMarketing

ISBN10: 0230239773
ISBN13: 9780230239777
Publisher: Springer Nature
Published: Nov 18 2009
Pages: 168
Weight: 0.95
Height: 0.70 Width: 6.30 Depth: 9.20
Language: English
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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