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Place Branding: Connecting Tourist Experiences to Places
Hardcover
Business GeneralMarketingTravel General
ISBN13: 9781472455925
Publisher: Routledge
Published: Dec 5 2019
Pages: 342
Weight: 1.48
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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