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612-822-4611
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 1349311677
ISBN13: 9781349311675
Publisher: Springer Nature
Published: Jul 23 2009
Pages: 324
Weight: 1.05
Height: 0.71 Width: 6.14 Depth: 9.21
Language: English
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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