Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Phygital Marketing Glossary: The Essential Physical and Digital Marketing Vocabulary

Phygital Marketing Glossary: The Essential Physical and Digital Marketing Vocabulary

Girard, Thomas

Paperback

Marketing

ISBN10: 3389127305
ISBN13: 9783389127308
Publisher: Grin Verlag
Published: May 2 2025
Pages: 170
Weight: 0.46
Height: 0.39 Width: 5.83 Depth: 8.27
Language: English
Document from the year 2025 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: Excited to share the Phygital Marketing Glossary-a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today's ever-evolving landscape. Whether you're revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you. Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool-something you can flip through, search, or skim whenever a new term pops up. It's meant to be quick, clear, and relevant. You'll find: 1. Concise definitions of essential marketing terms 2. Language that bridges traditional marketing and digital inno-vation 3. Concepts that matter in a phygital customer journey 4. Insight into how technology shapes strategy, engagement, and brand perception

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