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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century

Paperback

MarketingMedical Reference

ISBN10: 0789002078
ISBN13: 9780789002075
Publisher: CRC Press
Published: Feb 18 1997
Pages: 304
Weight: 1.00
Height: 0.79 Width: 6.00 Depth: 8.30
Language: English
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!

Also from

Smith, Mickey

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Marketing