Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Petfluencers and Pet-Powered Branding

Petfluencers and Pet-Powered Branding

Arantes, Luzia
Sousa, Bruno

Hardcover

MarketingGeneral ComputersPets: General

ISBN13: 9798337343426
Publisher: Igi Global Scientific Publishing
Published: Oct 15 2025
Pages: 300
Weight: 2.09
Height: 0.94 Width: 7.00 Depth: 10.00
Language: English
In the digital age, pets have become social media stars, marketing assets, and brand ambassadors. Petfluencers, or animals with followings on social media, have created a niche sector in influencer marketing. These animal personalities offer brands a playful, effective way to connect with consumers. Pet-powered branding utilizes the emotional bond people share with animals, driving engagement, loyalty, and product sales across industries ranging from pet care to fashion and tech. As consumer attention shifts toward relatability, the rise of petfluencers highlights a new frontier in branding and marketing. Petfluencers and Pet-Powered Branding examines the rise of petfluencers and pet-powered branding, exploring how brands leverage pet-driven marketing to enhance consumer engagement and loyalty. Through case studies, ethical insights, and emerging trends, it provides a comprehensive view of how pet-centric strategies impact digital marketing, retail, hospitality, and the pet industry. This book covers topics such as digital marketing, social media, and psychology, and is a useful resource for business owners, entrepreneurs, marketers, psychologists, academicians, researchers, and scientists.

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