Sign-In
Cart
Persuasion: Theory and Research
Paperback
General ReferenceGeneral SociologySelf-Help
Please select the version of book you would like to purchase.
ISBN10: 1452276676
ISBN13: 9781452276670
Publisher: Sage Publications, Inc
Published: Mar 19 2015
Pages: 408
Weight: 1.42
Height: 0.56 Width: 7.74 Depth: 9.08
Language: English
ISBN13: 9781452276670
Publisher: Sage Publications, Inc
Published: Mar 19 2015
Pages: 408
Weight: 1.42
Height: 0.56 Width: 7.74 Depth: 9.08
Language: English
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter's material and quickly master the concepts being introduced.
Also from
O′keefe, Daniel J.
Also in
Self-Help
Go-To Notebook with Mohawk Paper, Midnight Blue Blank: (Blank Notebooks, Simple Notebook, Blue Notebook)
Chronicle Books
Other
$14.99
Go-To Notebook with Mohawk Paper, Brick Red Dotted: (Dotted Notebook, Notebook with Dots, Red Notebook)
Chronicle Books
Other
$14.99
The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are
Brown, Brené
Paperback
$10.99
The Craftivist Collective Handbook: Projects, Stories and Methods for Your Gentle Protests
Corbett, Sarah P.
Hardcover
$19.99
Codependent No More: How to Stop Controlling Others and Start Caring for Yourself
Beattie, Melody
Paperback
$10.99
How Do You Feel?: A Spectacular Compendium of Ideas, Interactive Games, Provocations, Tests, and Tricks That Explore the World of What You Feel and Wh
Hughes, Edgar Gerrard
Paperback
From $17.99
Conscious Crafts: Knitting: 20 Mindful Makes to Reconnect Head, Heart & Hands
Koranteng, Vanessa
Kludje, Sicgmone
Hardcover
$12.99
The Healthy Deviant: A Rule Breaker's Guide to Being Healthy in an Unhealthy World
Gerasimo, Pilar
Paperback
From $11.99
Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul
Richtel, Matt
Hardcover
$28.49
1000 Words: A Writer's Guide to Staying Creative, Focused, and Productive All Year Round
Attenberg, Jami
Hardcover
$11.99
Your Intuition Led You Here: Daily Rituals for Empowerment, Inner Knowing, and Magic
Vargas, Marlene
Naranjo, Alex
Hardcover
From $11.99
The Mindful Way Through Depression: Freeing Yourself from Chronic Unhappiness [With CD]
Teasdale, John
Segal, Zindel
Williams, Mark
Paperback
$11.99
Awakening the Chakras: The Seven Energy Centers in Your Daily Life
Daniels, Kooch N.
Weltevrede, Pieter
Daniels, Victor
Paperback
From $10.99
The Complete Guide to the Enneagram: A Modern Approach to Self-Discovery and Connecting Well with Others
MacKenzie, Sierra
Paperback
From $10.99
Worthy as You Are: Weed Out Unhealthy Beliefs and Nourish Your Authentic Self
Duriel, Durgadas Allon
Paperback
$10.99
The Danish Way of Raising Teens: What the Happiest People in the World Know about Raising Confident, Healthy Teenagers with Character
Sandahl, Iben Dissing
Paperback
From $10.99
Unlocking the 7 Secret Powers of the Heart: A Practical Guide to Living in Trust and Love
Tubali, Shai
Paperback
From $9.99
The School of Life: Stay or Leave: How to Remain In, or End, Your Relationship
Life, The School of
Paperback
$14.24
Belief, Being, and Beyond: Your Journey to Questioning Ideas, Deconstructing Concepts & Healing from Harmful Belief Systems
Crow, Granddaughter
Paperback
$9.99
The Power of Your Angels: 28 Days to Finding Your Path and Realizing Your Life's Dreams
Fallois, Isabelle
Paperback
From $9.99
Witch Wisdom for Magical Aging: Finding Your Power Through the Changing Seasons
Johnson, Cait
Paperback
From $9.99
Escribe El Guion de la Vida Que Quieres: Manifiesta Tus Sueños Con Tan Solo Lápiz Y Papel
Christyn, Royce
Paperback
From $9.99
Badass Habits: Cultivate the Awareness, Boundaries, and Daily Upgrades You Need to Make Them Stick
Jen Sincero
Paperback
$9.99
Creative Visualization: Using Imagery and Imagination for Self-Transformation
Shone, Ronald
Paperback
From $8.99
I Am That Girl: How to Speak Your Truth, Discover Your Purpose, and #bethatgirl
Jones, Alexis
Paperback
$8.99
The Art of Communication: How to Be Authentic, Lead Others, and Create Strong Connections
Apps, Judy
Hardcover
$22.80
Martial Arts Teaching Tales of Power and Paradox: Freeing the Mind, Focusing Chi, and Mastering the Self
Fauliot, Pascal
Paperback
From $7.99
Catastrofobia: La Verdad Detrás de Los Cambios de la Tierra En El Arribo de la Era de Luz
Clow, Barbara Hand
Paperback
From $6.99
Princes, Frogs & Ugly Sisters: The Healing Power of the Grimm Brothers' Tales
Hunter, Allan G.
Paperback
$8.99
The Blue Zone: Lessons for Living Longer from the People Who've Lived the Longest
Buettner, Dan
Hardcover
$11.99
London Falling: A Mysterious Death in a Gilded City and a Family's Search for Truth
Keefe, Patrick Radden
Hardcover
$31.50
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking about
Robbins, Sawyer
Robbins, Mel
Hardcover
From $17.99
Discover Your Soul Template: 14 Steps for Awakening Integrated Intelligence
Anthony, Marcus T.
Paperback
From $9.99
Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents
Gibson, Lindsay C.
Paperback
$17.06
Unfuck Your Brain: Using Science to Get Over Anxiety, Depression, Anger, Freak-Outs, and Triggers
Harper, Faith G.
Paperback
$14.20
How to Be Okay When Nothing Is Okay: Tips and Tricks That Kept Me Alive, Happy, and Creative in Spite of Myself
Lawson, Jenny
Hardcover
$26.10
The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness
Haidt, Jonathan
Hardcover
$27.00
The Little Frog's Guide to Life: Love, Advice and Inspiration for Every Day from the Internet's Beloved Mushroom Frog
Eequay, Maybell
Hardcover
$10.79
Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century
Hill, Napoleon
Paperback
From $7.99
Hbr's 10 Must Reads on Mental Toughness, Updated and Expanded (Featuring How to Stop Worrying about What Other People Think of You by Michael Gervais)
Gervais, Michael
Duckworth, Angela L.
Review, Harvard Business
Paperback
$25.60
As a Man Thinketh - the Original 1902 Classic (includes the Mastery of Destiny) (Reader's Library Classics)
Allen, James
Paperback
$9.99
The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness
Koga, Fumitake
Kishimi, Ichiro
Paperback
$18.04
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
Pressfield, Steven
Paperback
From $11.99
How to Be a Rich Old Lady: Your Guide to Easy Investing, Building Wealth, and Creating the Wild, Beautiful Life You Want
Holden, Amanda
Hardcover
$28.50
Take Breaks, Work Better: Measure Impact, Not Hours, and Transform Your Profitability
Briggs, John
Paperback
$19.90
No Bad Parts: Healing Trauma and Restoring Wholeness with the Internal Family Systems Model
Schwartz, Richard C.
Paperback
$17.99
Through Mom's Eyes: Simple Wisdom from Mothers Who Raised Extraordinary Humans
Jones, Sheinelle
Hardcover
$27.55
Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit
Brown, Brené
Hardcover
From $19.99
Don't Believe Everything You Think (Expanded Edition): Why Your Thinking Is the Beginning & End of Suffering
Nguyen, Joseph
Hardcover
$20.90
Crucial Conversations: Tools for Talking When Stakes Are High
Patterson, Kerry
Grenny, Joseph
McMillan, Ron
Paperback
$22.80
Be Your Own Bestie: A No-Nonsense Guide to Changing the Way You Treat Yourself
Brown, Misha
Hardcover
$24.29
Stop Letting Everything Affect You: How to break free from overthinking, emotional chaos, and self-sabotage.
Chidiac, Daniel
Paperback
$33.34
Body Electric: The Hidden Health Costs of the Digital Age and New Science to Reclaim Your Well-Being
Zomorodi, Manoush
Diaz, Keith
Hardcover
$28.49
The Courage to Commit: Embrace the Radical Power of Sticking with Something
Johnson, Shawn
East, Andrew
Hardcover
$30.40
Walk: Rediscover the Most Natural Way to Boost Your Health and Longevity--One Step at a Time
Conley, Courtney
McDowell, Milica
Hardcover
$27.00
Rewrite the Program: How to Stop Conforming, Start Exploring, and Find Fulfillment
Bowman, Eli
Paperback
$23.74
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
Rosenberg, Marshall B.
Paperback
$20.89
Meditations for Mortals: Four Weeks to Embrace Your Limitations and Make Time for What Counts
Burkeman, Oliver
Paperback
From $11.99
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Johnson, Spencer
Hardcover
$26.60
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Holiday, Ryan
Hanselman, Stephen
Hardcover
From $12.99
The Saved Effect: True Stories of Lives Reclaimed by People Who Were Willing to ACT
Newbury, Brad
Newbury, Kiera
Hardcover
$26.60
Make Your Bed: Little Things That Can Change Your Life...and Maybe the World
McRaven, William H.
Hardcover
From $10.99
Reparenting the Inner Child: The New Science of Our Oldest Wounds and How to Heal Them
Lepera, Nicole
Hardcover
$28.80
Are You Mad at Me?: How to Stop Focusing on What Others Think and Start Living for You
Josephson, Meg
Hardcover
$28.50
The Story of Your Life: How Social Media Shapes the Way We Experience Everything
Jezer-Morton, Kathryn
Hardcover
$27.00
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Manson, Mark
Hardcover
From $11.99
The Life-Changing Art of Self-Brain Surgery: Connecting Neuroscience and Faith to Radically Transform Your Life
Warren MD W. Lee
Hardcover
$27.54
Doing Small Things with Great Love: How Everyday Humanitarians Are Changing the World
Eubank, Sharon
Hardcover
$23.74
Tarot for the Wild Soul: A Trauma-Informed Approach for Growth, Healing, and Grounding in the Present Moment
Mack, Lindsay
Hardcover
$27.55
Burn the Haystack: Decode Dating, Torch the Duds, and Make Room for Men Who Matter
Young Phd, Jennie
Hardcover
$27.00
The Gifts of Imperfection: 10th Anniversary Edition: Features a New Foreword and Brand-New Tools
Brown, Brené
Paperback
From $10.99
The Overthinker's Guide to Making Decisions: How to Make Decisions Without Losing Your Mind
Nguyen, Joseph
Hardcover
$20.90
The Company We Keep: Friendship, Connection, and Redefining What It Means to Grow Together
Elle, Alexandra
Hardcover
$26.60