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Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling
Paperback
Series: Persuade with a Story!
ISBN13: 9781941870655
Publisher: Indie Books International
Published: Jul 18 2016
Pages: 166
Weight: 0.41
Height: 0.38 Width: 5.00 Depth: 8.00
Language: English
Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.
- How you can add persuasion power to presentations
- Eight great metastories you need to tell
- The art and science of storytelling
- Three key characters of persuasive stories: hero, nemesis, and mentor
- Why you should not be the hero of your own stories
If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.
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