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Personal Brand Creation in the Digital Age: Theory, Research and Practice
Hardcover
ISBN13: 9783319696966
Publisher: Palgrave Pivot
Published: Apr 3 2018
Pages: 185
Weight: 0.87
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English
- Explains the media evolution from a business and marketing perspective
- Provides a history of personal branding
- Explores the differences between traditional branding versus e-branding
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