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The Performative Enterprise: Ideas and Case Studies on Moving Beyond the Quality Paradigm
Hardcover
Series: Future of Business and Finance
ISBN13: 9783030814915
Publisher: Springer Nature
Published: Oct 2 2021
Pages: 248
Weight: 1.21
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book is about quality redundancy and its replacement by the performativity norm. Performativity is a linguistic, social, and political mechanism that produces the intended performance. The author, Alexander Tsigkas, sees this book as a natural continuation of his prior book The Lean Enterprise - From the Mass Economy to the Economy of One. He argues that performativity is the flip side of quality on a coin called identity, and in postmodernism, that is, in the age of Industry 4.0 and beyond, companies should be aiming for performativity and achieve quality as one of its many consequences. The author, therefore, encourages modern businesses to transition from quality orientation as conformance alone to a performance orientation.
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