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40 topics on developing marketing skills چهل گفتار پیرامون &
Paperback
ISBN13: 9781989880142
Publisher: Kidsocado
Published: Mar 3 2021
Pages: 270
Weight: 0.72
Height: 0.57 Width: 5.83 Depth: 8.27
Language: Persian
تصور کنيد مي خواهيد بازاريابي را بدون داشتن دانش و اطلاعات تازه، هدايت و رهبري کنيد! گو آنکه هنوز هم کسب و کارها را مي توان بر پايه ي دانش بازاريابي سنتي پيش راند، اما هزينه هاي آن در قياس با دستاوردهايي که نصيب بنگاههاي اقتصادي مي کند، سنگين است. خوشبختانه بازاريابي در سالهاي اخير ظرفيت بالايي براي جذب و پذيرش علوم و مطالعات تازه در خود ايجاد کرده و عملا به رشته اي تناور تبديل شده است. بدون اطلاع از اين دانشهاي تازه، کسب و کارها در مسير سنتي طي طريق خواهند کرد. چهل گفتار پيرامون ارتقاي مهارتهاي بازاريابي گاه از دانشهاي تازه مي گويد، گاه با معرفي دانشهاي پيشين اما در قالبي جديد با رويکردي تازه از موضوعاتي مي گويد که مديران براي پردازش مسأله نياز دارند. اين مطالب قرار است نگرشي تازه پيش روي مدير بگشايد تا در پرتو آن تصميمي تازه بگيرد.
محصول خود را از طریق کانال های نامتعارف بازاریابی عرضه کنید
چهل گفتار پيرامون ارتقاي مهارتهاي بازاريابي حاوي سه فصل است 1) نگرشها و دانشهاي بازاريابي 2) انواع بازاريابي 3) تبليغات. و اين سه فصل، افزون بر دانشهاي تازه، همواره نگاه اجرايي، عملياتي، و مهارتي را مد نظر قرار داده است. قرار است در ا&
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