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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pocket Guide to Selling Services and Products

Pocket Guide to Selling Services and Products

Hardcover

ManagementMarketing

ISBN10: 1138167622
ISBN13: 9781138167629
Publisher: Routledge
Published: Apr 26 2017
Pages: 96
Weight: 0.98
Height: 0.25 Width: 8.00 Depth: 10.00
Language: English
First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity -the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone. This unique pocket guide is a must for sales and marketing managers and students.

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