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Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand
Paperback
ISBN13: 9780648087502
Publisher: Cause Effect
Published: Oct 18 2017
Pages: 210
Weight: 0.53
Height: 0.44 Width: 5.50 Depth: 8.25
Language: English
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
- Why doing good is good for business
- The science behind cause marketing
- Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
- A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.
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