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Organizational Identity in Practice

Organizational Identity in Practice

Hardcover

Business GeneralManagementMarketing

ISBN10: 0415398398
ISBN13: 9780415398398
Publisher: Routledge
Published: Aug 2 2007
Pages: 272
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.

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