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Organizational Competence for Servitization
Paperback
Series: Markt- Und Unternehmensentwicklung Markets and Organisations
ISBN13: 9783658200954
Publisher: Springer Gabler
Published: Nov 23 2017
Pages: 286
Weight: 0.81
Height: 0.65 Width: 5.83 Depth: 8.27
Language: English
Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.
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