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612-822-4611
Open and Closed Innovation: Different Cultures for Different Strategies

Open and Closed Innovation: Different Cultures for Different Strategies

Paperback

Series: Betriebswirtschaftliche Studien in Forschungsintensiven Indu

Business GeneralManagement

ISBN10: 3834926868
ISBN13: 9783834926869
Publisher: Gabler Verlag
Published: Dec 9 2010
Pages: 265
Weight: 0.76
Height: 0.60 Width: 5.83 Depth: 8.27
Language: English
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.

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