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Open Leadership: How Social Technology Can Transform the Way You Lead
Hardcover
Publisher Price: $27.95
ISBN13: 9780470597262
Publisher: Jossey-Bass
Published: May 24 2010
Pages: 336
Weight: 1.29
Height: 1.10 Width: 6.30 Depth: 9.00
Language: English
An essential guide for leaders who want to use social media to be open while maintaining control
Be Open, Be Transparent, Be Authentic are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being open -and exactly what that will mean.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
- The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
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