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Online based service strategy

Online based service strategy

Paperback

Management

ISBN10: 3656281157
ISBN13: 9783656281153
Publisher: Grin Verlag
Published: Oct 5 2012
Pages: 30
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences Frankfurt a. M., language: English, abstract: The following assignment gives an overview on internet based service strategies and specifies them with the example of the Deutsche Bank s product db OnlineBanking. The assignment is structured by defining some general aspects concerning strategy, elements of strategy and a short summary of the main changes in strategy. Afterwards, it gives a detailed view on the three main concepts of internet based service strategies followed by the example of Deutsche Bank s homepage and its product db OnlineBanking. The example discusses how Deutsche Bank implements these service strategies as a concrete configuration in its daily business. The last paragraph analyses the reason of providing online based services, advantages and disadvantages for both Deutsche Bank and its clients.

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Management