Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Outbrand: The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition

Outbrand: The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition

Aarons, Chris

Hardcover

ManagementMarketing

Publisher Price: $30.00

PREORDER - Expected ship date January 12, 2027

ISBN10: 1394407548
ISBN13: 9781394407545
Publisher: Wiley
Published: Jan 12 2027
Language: English

Fifteen principle-based strategies that separate digital marketing leaders from algorithmic sameness

When AI has commoditized good enough marketing and every competitor uses the same tools, strategic clarity becomes the differentiator. In The Digital 15: Immutable Principles Every Marketer Must Know, Chris Aarons, Wall Street Journal bestselling author and UT Austin marketing professor, delivers fifteen battle-tested principles drawn from 25-plus years transforming brands like Amazon, Cisco, and Coca-Cola.

Rooted in human psychology and behavioral insights, The Digital 15 provides a principle-based operating system that transcends platform changes and algorithm updates. Each principle is supported by real-world case studies from category-defining brands including Liquid Death, Oatly, British Airways, and Wendy's, plus actionable tools such as the Digital 15 Implementation Canvas and competitive positioning frameworks.

Readers will also find:

  • Customer journey mapping tools and alignment checklists that transform strategic principles into consistent daily marketing execution
  • Frameworks for creating content so valuable that audiences would willingly pay for it, building lasting brand authority
  • Guidance on establishing the right brand identity before launching any digital initiative or campaign
  • Real-world case studies showing how category-defining brands built sustainable competitive advantage through principle-driven marketing
  • A strategic operating system designed to outlast short-lived algorithmic trends and platform-specific tactical playbooks

Written for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, The Digital 15 provides the strategic foundation to build marketing that earns attention, drives engagement, and creates sustainable competitive advantage beyond algorithmic trends and tactical playbooks.

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