Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
OTT Platforms Unlocked

OTT Platforms Unlocked

Patni, Yagneshkumar
Ansari, Shamina

Paperback

Management

ISBN10: 6209545769
ISBN13: 9786209545764
Publisher: LAP Lambert Academic Publishing
Published: Jan 27 2026
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
OTT Platforms Unlocked: Understanding What Attracts and Retains Today's Digital Viewers examines how OTT platforms have transformed digital entertainment consumption. With the growth of smartphones, high-speed internet, and smart devices, viewers now enjoy the freedom to choose what, when, and how they watch content. OTT platforms offer on-demand access, diverse content libraries, and personalized viewing experiences, making them a strong alternative to traditional television and cinema.This book explores key factors influencing viewers' decisions, including content availability, subscription pricing, accessibility, user interface, privacy, social influence, advertising, and recommendation systems. It is supported by conceptual framework based on the relevant factors of OTT consumption. Written for students, researchers, academicians, and professionals, the book presents concepts in a clear and systematic manner and encourages deeper understanding of digital viewing trends.

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