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Organizational Perception Management

Organizational Perception Management

Paperback

Series: Organization and Management

Business GeneralManagementMarketing

ISBN10: 0805847960
ISBN13: 9780805847963
Publisher: Psychology Pr
Published: Mar 29 2006
Pages: 210
Weight: 0.65
Height: 0.49 Width: 6.06 Depth: 8.98
Language: English
This new authored book summarizes research findings from a new domain of study called organizational perception management(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation

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