Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Organizational Communication Imperatives: Lessons of the Space Program

Organizational Communication Imperatives: Lessons of the Space Program

Tompkins, Phillip K.

Paperback

Business GeneralManagementGeneral Reference

ISBN10: 019532966X
ISBN13: 9780195329667
Publisher: Oxford University Press
Published: Jan 1 1993
Pages: 238
Weight: 0.75
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
Organizational Communication Imperatives: Lessons of the Space Program, by Phillip K. Tompkins, provides unparalleled insight into the communication successes and failures of NASA's Marshall Space Flight Center. It spans a 25-year period--from the Apollo Program to the present-day dilemmas of the space program. Much of the book focuses on communication problems involved in the Challenger disaster. Tompkins is a master of what Clifford Geertz called thick description. The result is a compelling, richly-detailed case study that brings alive the field of communication to students. Organizational Communication Imperatives eases the job of teaching by providing students with a narrative that stimulates interest, contextualizes abstract principles, and leads students into theory with greater understanding.

Through their study of the Marshall Center, students are exposed to

* how complex organizational structure changes over time.

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