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The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time
Paperback
Series: American Marketing Association
ISBN13: 9781839826870
Publisher: Emerald Pub Ltd
Published: Aug 3 2020
Pages: 304
Weight: 1.80
Height: 1.20 Width: 6.10 Depth: 9.30
Language: English
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.
First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.
Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.
This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.
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