• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Optimal Bundling: Marketing Strategies for Improving Economic Performance

Optimal Bundling: Marketing Strategies for Improving Economic Performance

Hardcover

Business GeneralMarketing

ISBN10: 3540652477
ISBN13: 9783540652472
Publisher: Springer
Published: Jan 21 1999
Pages: 299
Weight: 1.30
Height: 0.90 Width: 6.50 Depth: 9.30
Language: English
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company s profit and sales.

1 different editions

Also available

Also in

Marketing