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Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers

Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers

Paperback

Series: Kundenmanagement & Electronic Commerce

MarketingShakespeare

ISBN10: 3824479109
ISBN13: 9783824479108
Publisher: Springer Nature
Published: Nov 26 2003
Pages: 361
Weight: 1.01
Height: 0.79 Width: 5.83 Depth: 8.27
Language: English
Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

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