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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Paperback

Series: Advertising and Consumer Psychology

Investing & FinanceMarketingGeneral Psychology

ISBN10: 0805851550
ISBN13: 9780805851557
Publisher: Psychology Pr
Published: Jan 13 2005
Pages: 574
Weight: 1.69
Height: 1.17 Width: 6.12 Depth: 8.98
Language: English
This edited volume--sponsored by the SCP and similar to Schumann/Thorson Advertising and the World Wide Web ( 99)--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

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General Psychology