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Diversity in Advertising: Broadening the Scope of Research Directions
Williams, Jerome D.
Lee, Wei-Na
Haugtvedt, Curtis P.
Hardcover
$327.59
{"Id":4184248,"Title":"Diversity in Advertising: Broadening the Scope of Research Directions","Authors":["Williams, Jerome D.","Lee, Wei-Na","Haugtvedt, Curtis P."],"ShortTitle":"Diversity in Advertising: Broadening the Scope of Research Directions","Author":"Williams, Jerome D.","Ean":"9780805847949","Isbn":"0805847944","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1635186,1635187,12671714],"CategoryIds":[429,433,911],"FormatId":1,"FamilyId":4498874,"SeriesId":34344,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2004-02-23T00:00:00","Join":null}
$327.59
{"Id":4184549,"Title":"Persuasive Imagery: A Consumer Response Perspective","Authors":["Scott, Linda M.","Batra, Rajeev"],"ShortTitle":"Persuasive Imagery: A Consumer Response Perspective","Author":"Scott, Linda M.","Ean":"9780805842029","Isbn":"0805842020","Publisher":"Routledge","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1634269,576955],"CategoryIds":[429,433,911],"FormatId":1,"FamilyId":415970,"SeriesId":34344,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":1,"PublicationDate":"2003-02-01T00:00:00","Join":null}
$128.79
{"Id":4186792,"Title":"Brick \u0026 Mortar Shopping in the 21st Century","Authors":["Lowrey, Tina"],"ShortTitle":"Brick \u0026 Mortar Shopping in the 21st Century","Author":"Lowrey, Tina","Ean":"9780805863642","Isbn":"0805863648","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1635036],"CategoryIds":[429,433,436],"FormatId":2,"FamilyId":3560649,"SeriesId":34344,"LanguageId":56,"PriceMin":128.79,"PriceMax":128.79,"Desirability":1,"PublicationDate":"2007-10-01T00:00:00","Join":null}
$327.59
{"Id":4182336,"Title":"Values, Lifestyles, and Psychographics","Authors":["Kahle, Lynn R.","Chiagouris, Larry"],"ShortTitle":"Values, Lifestyles, and Psychographics","Author":"Kahle, Lynn R.","Ean":"9780805814965","Isbn":"0805814965","Publisher":"Psychology Pr","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1124013,1876279],"CategoryIds":[429,911],"FormatId":1,"FamilyId":12594261,"SeriesId":34344,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":0,"PublicationDate":"1997-04-01T00:00:00","Join":null}
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
Aaker, David A.
Biel, Alexander
Paperback
$186.19
{"Id":4182908,"Title":"Brand Equity \u0026 Advertising: Advertising\u0027s Role in Building Strong Brands","Authors":["Aaker, David A.","Biel, Alexander"],"ShortTitle":"Brand Equity \u0026 Advertising: Advertising\u0027s Role in Building Strong Brands","Author":"Aaker, David A.","Ean":"9780805812848","Isbn":"0805812849","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[555813,12238986],"CategoryIds":[429,433,911],"FormatId":2,"FamilyId":432095,"SeriesId":34344,"LanguageId":56,"PriceMin":186.19,"PriceMax":186.19,"Desirability":0,"PublicationDate":"1993-04-01T00:00:00","Join":null}
$327.59
{"Id":4182956,"Title":"Measuring Advertising Effectiveness","Authors":["Wells, William D."],"ShortTitle":"Measuring Advertising Effectiveness","Author":"Wells, William D.","Ean":"9780805819014","Isbn":"0805819010","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[616383],"CategoryIds":[429,433],"FormatId":1,"FamilyId":12830860,"SeriesId":34344,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":0,"PublicationDate":"1997-05-01T00:00:00","Join":null}
$327.59
{"Id":4183868,"Title":"Advertising and the World Wide Web","Authors":["Schumann, David W.","Thorson, Esther"],"ShortTitle":"Advertising and the World Wide Web","Author":"Schumann, David W.","Ean":"9780805831481","Isbn":"0805831487","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1634124,1124673],"CategoryIds":[429,436],"FormatId":1,"FamilyId":4499846,"SeriesId":34344,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":0,"PublicationDate":"1999-04-01T00:00:00","Join":null}
$327.59
{"Id":4184464,"Title":"Sports Marketing and the Psychology of Marketing Communication","Authors":["Kahle, Lynn R.","Riley, Chris"],"ShortTitle":"Sports Marketing and the Psychology of Marketing Communication","Author":"Kahle, Lynn R.","Ean":"9780805848267","Isbn":"0805848266","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1589722,162350],"CategoryIds":[430,433],"FormatId":1,"FamilyId":4498504,"SeriesId":34344,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":0,"PublicationDate":"2004-02-10T00:00:00","Join":null}
Applying Social Cognition to Consumer-Focused Strategy
Kardes, Frank R.
Herr, Paul M.
Nantel, Jacques
Hardcover
$197.39
{"Id":4185255,"Title":"Applying Social Cognition to Consumer-Focused Strategy","Authors":["Kardes, Frank R.","Herr, Paul M.","Nantel, Jacques"],"ShortTitle":"Applying Social Cognition to Consumer-Focused Strategy","Author":"Kardes, Frank R.","Ean":"9780805855203","Isbn":"0805855203","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1634822,1634825,1634829],"CategoryIds":[436,911],"FormatId":1,"FamilyId":4498686,"SeriesId":34344,"LanguageId":56,"PriceMin":197.39,"PriceMax":197.39,"Desirability":0,"PublicationDate":"2005-07-28T00:00:00","Join":null}
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Machleit, Karen A.
Yalch, Richard
Haugtvedt, Curtis P.
Paperback
$392.00
{"Id":4185281,"Title":"Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World","Authors":["Machleit, Karen A.","Yalch, Richard","Haugtvedt, Curtis P."],"ShortTitle":"Online Consumer Psychology: Understanding and Influencing Consumer\u2026","Author":"Machleit, Karen A.","Ean":"9780805851540","Isbn":"0805851542","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1634220,1634223,1634218],"CategoryIds":[429,433,911],"FormatId":2,"FamilyId":4498408,"SeriesId":34344,"LanguageId":56,"PriceMin":392.0,"PriceMax":392.0,"Desirability":0,"PublicationDate":"2005-01-13T00:00:00","Join":null}
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Haugtvedt, Curtis P.
Yalch, Richard
Machleit, Karen A.
Paperback
$204.39
{"Id":4185286,"Title":"Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World","Authors":["Haugtvedt, Curtis P.","Yalch, Richard","Machleit, Karen A."],"ShortTitle":"Online Consumer Psychology: Understanding and Influencing Consumer\u2026","Author":"Haugtvedt, Curtis P.","Ean":"9780805851557","Isbn":"0805851550","Publisher":"Psychology Pr","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1634227,1634231,1634220],"CategoryIds":[433,436,911],"FormatId":2,"FamilyId":4498408,"SeriesId":34344,"LanguageId":56,"PriceMin":204.39,"PriceMax":204.39,"Desirability":0,"PublicationDate":"2005-01-13T00:00:00","Join":null}
Creating Images and the Psychology of Marketing Communication
Kim, Chung-Hyun
Kahle, Lynn R.
Hardcover
$197.39
{"Id":4185777,"Title":"Creating Images and the Psychology of Marketing Communication","Authors":["Kim, Chung-Hyun","Kahle, Lynn R."],"ShortTitle":"Creating Images and the Psychology of Marketing Communication","Author":"Kim, Chung-Hyun","Ean":"9780805852165","Isbn":"0805852166","Publisher":"Psychology Pr","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1634327,1124013],"CategoryIds":[433,436],"FormatId":1,"FamilyId":1791899,"SeriesId":34344,"LanguageId":56,"PriceMin":197.39,"PriceMax":197.39,"Desirability":0,"PublicationDate":"2006-01-17T00:00:00","Join":null}
$327.59
{"Id":4186259,"Title":"Brick \u0026 Mortar Shopping in the 21st Century","Authors":["Lowrey, Tina"],"ShortTitle":"Brick \u0026 Mortar Shopping in the 21st Century","Author":"Lowrey, Tina","Ean":"9780805863949","Isbn":"080586394X","Publisher":"Psychology Pr","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1635036],"CategoryIds":[429,433,436],"FormatId":1,"FamilyId":3560649,"SeriesId":34344,"LanguageId":56,"PriceMin":327.59,"PriceMax":327.59,"Desirability":0,"PublicationDate":"2007-10-01T00:00:00","Join":null}
$76.99
{"Id":5931272,"Title":"Applying Social Cognition to Consumer-Focused Strategy","Authors":["Kardes, Frank R.","Herr, Paul M."],"ShortTitle":"Applying Social Cognition to Consumer-Focused Strategy","Author":"Kardes, Frank R.","Ean":"9781138875951","Isbn":"1138875953","Publisher":"Psychology Press","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1634822,1634825],"CategoryIds":[436,911],"FormatId":2,"FamilyId":4498686,"SeriesId":34344,"LanguageId":56,"PriceMin":76.99,"PriceMax":76.99,"Desirability":0,"PublicationDate":"2015-05-07T00:00:00","Join":null}