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Persuasive Imagery: A Consumer Response Perspective

Persuasive Imagery: A Consumer Response Perspective

Hardcover

Series: Advertising and Consumer Psychology

AccountingInvesting & FinanceGeneral Psychology

ISBN10: 0805842020
ISBN13: 9780805842029
Publisher: Routledge
Published: Feb 1 2003
Pages: 462
Weight: 1.78
Height: 1.27 Width: 6.30 Depth: 9.20
Language: English
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

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